Chegg & Thinkful

The Client

Chegg is at the forefront of the digital education revolution. As the leading student-first connected learning platform, Chegg's mission extends beyond simply providing education—it aims to empower every student to reach their full potential, both in academia and beyond. Chegg's approach to education, encapsulated in the phrase "A Smarter Way to Student", is about reinventing the traditional learning landscape to offer a more accessible, flexible, and effective way for students to learn and grow.

In 2012, Chegg introduced Thinkful, an online education platform that expands on Chegg's innovative approach to learning. Thinkful is committed to offering high-quality education while simultaneously providing comprehensive career support to its students. The goal is not just to educate, but to set up students for successful, lifelong careers. As a testament to its adaptability and commitment to student success, Thinkful operates as a 100% remote company with over 600 dedicated employees who champion their students' learning journeys, wherever they may be.

The Challenge

Chegg and Thinkful's online software engineering courses are designed to be self-paced, allowing students to learn at their own rhythm. However, they identified a need for these courses to be further enhanced with additional expert-created content. The primary goal was to develop high-quality video content that could complement the existing written materials, offering a more immersive and engaging learning experience.

The challenge here wasn't just about creating educational videos—it was about matching and elevating the standards of the pre-existing video content. As leaders in online education, Chegg and Thinkful have set high standards for their content, and any new additions had to meet or surpass these standards to ensure a consistent and superior learning experience for their students.

The Solution

GemStack took on the challenge with a commitment to excellence and innovation. We set out to create a comprehensive suite of new content that would meet the high standards set by Chegg and Thinkful and push the boundaries of what online learning could offer.

Our team created engaging, high-quality video content that seamlessly complemented the existing course materials. The videos offered detailed insights and practical knowledge, enhancing the student's understanding of the course topics. We made sure the new content matched the style and quality of the existing materials, providing a cohesive learning experience.

The resulting content was met with resounding approval from the adult student audience. The enhancements we made contributed to a richer, more engaging learning experience, reinforcing Chegg and Thinkful's reputation as leaders in online education.

At GemStack, we specialize in creating innovative educational content that resonates with your audience. Whether you need to enhance existing courses or develop new educational content from scratch, we have the expertise and creativity to deliver exceptional solutions. Just as we revolutionized the educational offerings for Chegg and Thinkful, we're ready to do the same for you.